Creative director, Fashion marketer, Photographer
This collaborative project with Charles & Keith involved developing a campaign and social media marketing plan using products provided by the brand. Through surveys, content types that resonate with the target audience were identified, leading to the production of 2 campaign videos and a series of visual assets.
Reimagining the Aries myth, the campaign expresses a symbolic transition from winter to spring.
Subtle metaphors and a minimal yet luxurious aesthetic were used to visually convey the brand identity and seasonal narrative.
Subtle metaphors and a minimal yet luxurious aesthetic were used to visually convey the brand identity and seasonal narrative.
