Creative Director, Fashion stylist, Photographer, Videographer, Graphic designer
Designed a new brand based on the principles of creative direction for fashion.
‘HEUNJEOK’ is a Korean word that means trace. The brand incorporates Korean traditional elements into everyday wear, reinterpreted in a modern and sustainable way.
Developed a brand campaign and marketing plan, supported by an IMC (Integrated Marketing Communication) book including market research, target analysis, and content strategy.
‘HEUNJEOK’ is a Korean word that means trace. The brand incorporates Korean traditional elements into everyday wear, reinterpreted in a modern and sustainable way.
Developed a brand campaign and marketing plan, supported by an IMC (Integrated Marketing Communication) book including market research, target analysis, and content strategy.
